Whether it's to tweak some microcopy or to add a new section to your email, you can now use template tags to customize your content for email vs. web.
This is done via the handy-dandy {{ medium }}
tag, so you can change your CTA depending on where folks are finding you! Here's an example:
{% if medium == "web" %}
Thanks for reading the archived version of this email! Get the next one in your inbox by clicking [here]({{ subscribe_url }}).
{% endif %}