Newsletters are a surefire way to reach thousands of people quickly. For both, new and established businesses, newsletters are highly recommended because of it’s success rate. Compared to other marketing platforms, email is the more profitable marketing channel. Email is also consistent. It has stood the test of time and shows no signs of falling off anytime soon. For designers and developers, newsletters are a great way to build meaningful relationships with clients, grow your studio’s brand, and generate leads.
Here are the top advantages of email newsletter marketing for design studios:
- Grow connections and loyalty. Newsletters allow designers to foster community and build a loyal client base. Starting a newsletter gives you the space to showcase your creativity and your achievements. Successful marketing goes beyond just selling your services. Creating a studio newsletter can provide the foundation for meaningful connections and strengthen client relationships.
- Build brand awareness. You run a professional studio and you should be seen as such! Having an email newsletter helps your studio appear more reputable in the eyes of prospective clients. Creating an email newsletter is a great way to come off as an established brand. When clients trust your brand they are more likely to recommend your studio. Your brand client list will expand—a big win.
- Increase revenue. Email marketing has a high return on investment. It produces an astonishing ROI of $42 for every $1 spent. The numbers speak for themselves. As your mailing list grows, so will your revenue. Newsletters are a great investment for studios.
Successful businesses have a solid strategy behind their email marketing, using email marketing softwares like Buttondown to reach their goals.
What Buttondown brings to the table:
- Economical. Buttondown’s affordable pricing plans start at just $9/mo.
- Simple interface for less techy people. Save yourself from a headache. Buttondown’s intuitive interface is easy to use.
- Designer-friendly tools. Buttondown provides powerful features that make writing great emails and managing a mailing list as easy as possible with insightful analytic tools, scheduling, automations, and integrations.
- Fantastic customer service. Proudly a customer-centric company, you are always speaking to real people ready to help with any issues––no bots here.
Buttondown is trusted by multiple design studios:
- HEX Projects, HEX Projects is a typographic company founded by Nick Sherman that makes fonts and websites. This site shows a selection of fonts going back as far as 2005. Most of them are still works in progress.
- Ponder, Ponder is a studio for ethical design. Ponder is united by the urge to use its skills for the better — and by the values that define our work: Ponder is about transparency, internally as much as externally, about learning, experimenting and teaching and ultimately about the responsibility to use our expertise, network and privilege to push for a more social and sustainable world.
- Octopus Think, is an app and development studio run by two best friends. They use Buttondown to send out important updates to their users, and invites to beta-test new features.